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You Know What's In It
Because You Made It
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"I started making cosmetics 10 years ago and selling them online. I've not only saved hundreds of dollars, but I know exactly what is in my makeup, because I made it myself! And you can make your own makeup too. It's easy. It's fun. It's better for your skin.
Here, I'll share my journal with you....."
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From:
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Lorraine Pierce, CEO L.A. Minerals
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Re:
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Why you should make your own makeup at home
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Year 2006:
I was a rep for a "natural cosmetics" company. I put the word "natural" in parentheses, because "natural" is not an FDA regulated term. Manufacturers can use the term "natural" and "hypoallergenic" for any products they make, no matter what it has in it!
(that was a scary revelation to me)
Swollen Eyes & Itchy Face
So, as a rep for the "natural" makeup company, of course I wanted to use their makeup and of course my mom did too. I was excited to try their mineral makeup, as I had never used mineral foundation before. After putting it on everyday for a week, I noticed a trend. When the temp heated up, my face started itching like crazy! My mother had purchased some eyeshadows from the same company, and her eye lids turned red, and were almost swollen SHUT!
I got worried and decided to examine and research every ingredient in the makeup that I had a reaction to, and the makeup my mom had a reaction to. I determined the likely irritant was an ingredient called Bismuth Oxychloride. It's "natural" per se, as its technically a mineral, but it is a HEAVY METAL that can cause redness, irritation, itching, swelling and cystic acne!
So I threw the term "natural" in the garbage, along with their makeup. And I decided to start learning how to make my own cosmetics.
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Now I Know What's In My Makeup
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Year 2007:
Wow! I've learned so much this past year! Working with lab formulators from major manufacturing companies is exciting yet daunting. Slowly I'm adding to my list of makeup recipes and testing them on live, human volunteers. It's amazing how people are happy to try out my makeup formulas, when I tell them that the ingredients are simple and pure, and won't cause reactions and breakouts, and that I worked with formularies of major cosmetic suppliers to come up with these makeup recipes.
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It's Selling Like CRAZY!
Year 2008: I've been so busy this past year. Not only do people love my eyeshadows, but they love the mineral foundation and other mineral makeup I formulated too! (happy dance).
They started asking to BUY my makeup! So I decided to launch a makeup company. Sales started out slow, but I managed to pull a profit the first year. By the end of the year, customers from around the world are ordering my makeup! Bloggers are writing to me all the time wanting to review my makeup.
OMG...I never realized what a demand there is for safe cosmetics. And to think that anyone can make these simple recipes with very little supplies.
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Why Buy Makeup
When You Can Make Your Own?
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Year 2017: It's been 10 years now since I started making cosmetics. Sales are still great. But I've had so many requests from people to teach them how to make cosmetics. So I decided to produce a makeup recipe book so women can make their own makeup at home. Why not? Why should you keep buying from me when you can make a new eyeshadow in less than one minute?
So here I am...with 10 years of formulating experience, writing a book to help every woman in the world create their own makeup at home!
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So I Decided To Put My Secrets of Handmade Cosmetics Into a Little Beauty “Recipe Book” For Women
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Inside The DIY Makeup Club Volume 1 You Will Find...
✔︎ A Collection of 100 Eyeshadow Recipes Including:
✔︎ 20 Shimmery Brown, Bronze, Golden Eyeshadow Recipes
✔︎ 10 Shimmer Nude, Neutral Eyeshadow Recipes
✔︎ 10 Highlight & Stunning Iridescent Color Shifting Eyeshadow Recipes
✔︎ 10 Black, White, Silver, Blue, Green Eyeshadow Recipes
✔︎ 20 Matte Eyeshadow Recipes in a Variety of Shades
✔︎ 20 Purple, Pink, Red, Range Eyeshadow Recipes
✔︎ 10 Primary Color Mix Eyeshadow Recipes
✔︎ Recipe for Shimmer Eyeshadow Base
✔︎ Recipe for Matte Eyeshadow Base
✔︎ A Short List of Simple Supplies Needed
✔︎ Links to Purchase All Ingredients and Supplies in Small Quantities
✔︎ Step by Step Instructions
✔︎ And much much more .....
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Why Spend a Fortune on Toxic Makeup at the Store?
When You Can Make Safe, Pure Makeup at Home for Pennies
I mean sure, you can continue to spend your hard earned money on toxic makeup, mostly made in China, and hope for the best when you put it on your skin.
Or you decide to start making your own makeup with my quick and easy formulas today.
Have you heard about the GIANT LAWSUIT against Johnson & Johnson based on Talcum Powder (Talc) and it's link to CANCER? Did you know that Talc is in most makeup?
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Why put that garbage on your eyes and risk your health, when you can make a new eyeshadow in less than 1 minute?
Even if you decide to make SOME of your own makeup and be more picky about what you buy at the store, that's a step in the right direction. Ladies, please do me a favor......
At the very least read the label before you buy makeup at the store. OK?
Check out some of these labels. And trust me it wasn't hard to find these. I didn't even Google the word TALC! I typed "Eyeshadow Ingredient labels" in the search bar and BOOM..... I present you with the stuff you are putting on your eyes! Click the images below.
And Now Back to Good News...
I could sell my formulas to any makeup company for thousands of dollars. But I won't do it. They ALREADY KNOW how to make eyeshadow without talc, and without the huge list of chemicals on the labels above. But they want to make the most money, at the expense of YOUR HEALTH!
So, I know what you're thinking. I bet you think it's expensive to make your own eyeshadow?
NOPE! Check out these prices. I just took a screenshot.
And now you're thinking, "yeah Lorraine, that's pretty cheap, but how much is 6 grams? Isn't that just a tiny little dab?"
And Lorraine's answer is.....
~Six grams of this colored raw mica is about 2 Tablespoons! That's enough to fill a medium to large size cosmetic jar (the size you see full size mineral foundation in).
~Six Grams is enough for 20 OR MORE eyeshadow creations in our eyeshadow recipes. Now think about the dime size toxic eyeshadow that you probably have in your makeup kit, and now compare that to TWO FULL TABLESPOONS of Safe/Pure/Inexpensive Mica Powder.
So now you're thinking, well why not just buy these Raw Mica powders online and use them as eyeshadow?
Answer: because they are JUST a RAW COLORANT and they won't feel good or stay put without being added to a base. You see, eyeshadow formulations also contain ingredients that add adhesion, repel oil or water, add silkiness (called slip in the formulating industry). Smearing raw mica on your eyes is the immature equivalent of using markers to paint your nails. It just doesn't work. Mica is an INGREDIENT that you quickly and easily add to a pre-mixed base. Remember I said it takes less than 1 minute to make a new eyeshadow. I'm not kidding. And I did it in the video above, in case you missed it.
The Book - Yay!
So I thought long and hard about how I was going to sell my book. My MAIN DESIRE is to get this in the hands of EVERY WOMAN, inexpensively.
I decided that the way to do that was to NOT print it out right now, but deliver it as an eBOOK, since digital books are all the rave these days and people love them. I eliminated MOST of the costs...but still have to cover site hosting, and marketing. After juggling the numbers, I figured out I could offer "The DIY Makeup Club Vol 1" for less than you spend for 1 dinner.
So Ladies..now is your chance to get a copy ..... before the price goes up....before it goes to print.
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DIY Makeup Club
Volume 1
100 Eyeshadow
Recipes
$19.99
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